Proverbial Cool Aid Returns with a Powerful New Album “2023” After 12-Year Hiatus
The wait is over! Houston’s own Proverbial Cool Aid has returned with a vengeance, delivering their latest album “2023,” which officially dropped on October 1, 2023. After a 12-year hiatus, this alternative rock band is back, bringing their unique blend of Americana, blues, and country to the forefront of their signature alternative sound. For fans of Pearl Jam, The Breeders, and Trippin’ Daisy, this new release promises to hit all the right notes with its raw emotion and dynamic instrumentation.
Founded in The Woodlands, Texas in 2005, Proverbial Cool Aid first made waves in the alternative rock scene with their self-titled debut album, recorded at Houston’s legendary Sugarhill Recording Studio. Core members Damen Martin (singer/songwriter) and Matt Burgon (drummer) created a sound that resonated with audiences and critics alike. Their music, filled with heartfelt storytelling and passionate delivery, quickly gained a loyal following. However, after the initial release on iTunes in 2010, the band went silent for over a decade, leaving fans eagerly awaiting their return.
Fast forward to 2022, and Proverbial Cool Aid re-emerged with a re-release of their debut album, stirring excitement for what was to come. The answer is now here, as their latest work, “2023,” solidifies the band’s place in the modern rock landscape. Recorded at Houston’s Wire Road Studios with the help of producer Josh Applebee, “2023” showcases the evolution of the band’s sound. While the energy and intensity of their early work remain intact, this new album demonstrates a refined and more mature approach to songwriting and musicianship.
One of the standout aspects of “2023” is how seamlessly the band blends various genres into their alternative rock foundation. Tracks like “Fallen Fences” and “Razorwire Halo” deliver an intense mix of driving rhythms and emotional depth, while songs like “Dust in the Wind” lean into the band’s blues and Americana influences, offering moments of introspection that contrast beautifully with the heavier, more aggressive tracks.
Damen Martin’s vocals, raw and powerful, drive the narrative of each song, supported by Matt Burgon’s tight drumming, which adds both force and texture. The result is an album that feels like a journey—a return to their roots but with an eye firmly set on the future.
Adding to the excitement, Proverbial Cool Aid has recently signed with Do It Records and Extreme Management Group, marking the beginning of a new chapter for the band. This partnership ensures their music will reach a wider audience, and we can’t wait to see what’s next for this Texas-based powerhouse.
If you’ve been waiting for fresh, authentic alternative rock with a twist, “2023” is the album you need to hear. Proverbial Cool Aid is back, stronger than ever, and ready to reclaim their place in the rock world.
